George and Erica, Owners

McCall Jewelry Company was founded in 2008 by Boise native Erica McDougall, a Graduate Gemologist  and Jewelry Appraiser, and McCall resident George Seeds.

Located in downtown McCall next to Krahn’s Furniture, McCall Jewelry Company represents a number of Local and American designers as well as beautiful one of a kind Platinum, Gold and Sterling Silver jewelry.

We  custom design jewelry for any  occasion using your gemstones and gold or starting from scratch. We have a complete line of engagement, wedding, and anniversary rings.  Other specialties include rare and exotic colored gemstones, colored diamonds,  Idaho opals, and Idaho garnets.

Since graduating from the Gemological Institute of America  in 2003, Erica has honed her skills by working in and managing jewelry  stores in California and Alaska. She has also been involved in producing  numerous gem and jewelry shows in the McCall area over the last few years.

In addition to being a Graduate Gemologist, Erica is a  member of The National Association of Jewelry Appraisers.

Located at 207 E. Lake St., McCall Jewelry Company is Open Daily.



Meet Our Staff


Colleen Feincolleen

Colleen Fein was born and raised in Oregon before moving to Idaho in the late 1980’s. In 2001, she met the man of her dreams, Mike, and they married shortly thereafter. Although Colleen has only worked at McCall Jewelry Company for a short time she has already established her favorite designers. She loves the elegant style of Barbara Heinrich and the creative use of rustic diamonds in Rebecca Overmann’s collection. If diamonds are a girl’s best friend, she’s in great company!

In her free time she enjoys being down at the lake jet skiing or relaxing on the dock with friends. Colleen loves exploring and sharing fine wines of the Pacific Northwest with friends and family. In the fall, Colleen loves taking in college football as much as possible, her favorite team? Boise State!

ashley2Ashley Hughes

Ashley Hughes grew up in Cambridge, Idaho where her parents own and operate a whitewater rafting company. She has lived in McCall for the past four years and is currently pursuing her master’s degree in Rehabilitation Counseling and Human Services at the University of Idaho, Boise Campus( Go Vandals!). Ashley enjoys many of the recreational activities that the McCall area has to offer including: rafting, hiking, skiing, hot-springing and searching for huckleberries and morel mushrooms. She enjoys spending time with her boyfriend Mark, friends and her furry dog, Hendrix. Ashley is a life-long jewelry lover, so working at McCall Jewelry Company is a dream come true! Some of her favorite gems include: Rustic Diamonds, Zircon, Tahitian Pearls and Bruneau Jasper. Ashley loves many of the American Designers that we carry in the store. Her two favorites are Megan Thorne and Rebecca Overmann. Often referring to jewelry as the “forever-flower” she believes jewelry is a perfect gift for any occasion! Ashley loves living in our small community and enjoys meeting new clients.

Charities & Organization We Love and Support

The McCall Rotary Club, Payette Lakes Progressive Club, McCall Improvement Committee,  McCall Chamber of Commerce, McPaws Animal Shelter, Shepard’s Home, The McCall College, The Little Ski Hill, Pink on the Rink, Kit Worthington Foundation For The Arts, McCall’s Senior Center, Snowdon Wildlife Sanctuary, McCall Snowmobile Club “Adopt a Trail”.

At McCall Jewelry Company we offer a wide variety of services including:

  • Jewelry Appraisals and Gemstone Identification
  • Jewelry Cleaning
  • Jewelry & Watch Repair
    • Rings Sizing | $24 & up
    • Polishing, Tightening Loose Stones & Rhodium Plating | $48
    • Custom Engraving | $18 & up
    • Watch Battery Replacement | $10
    • Pearl Restringing Knotted | $6 per inch

Please call or stop in for other repair work. Repairs have an approximate one week turnaround time.

Rush jobs are available for an additional charge.

We Buy Gold & Diamonds

Bring in your single earrings, broken chains, old settings, black hills gold, dental fillings (without teeth!) or any unwanted gold for CASH. All transactions are written out clearly so you will understand how much your gold is worth and how much money you will be receiving.

Custom Jewelry Design

Stop in today and experience our innovative design studio, CounterSketch. Turn jewelry you like into jewelry you love or create a brand new piece that is all your own!