McCall Jewelry Company was founded in 2008 by Erica and George Seeds in the beautiful mountain resort town of McCall, Idaho. Erica, who has been in the jewelry industry all her professional life, is a Graduate Gemologist, Jewelry Designer and Appraiser. George, with a background in finance and management, brings the business savvy necessary for success. Together they have built McCall Jewelry Company into a full service thriving lakefront store.

With one of the largest selections of Idaho Gemstones, including Garnets, Star Garnets, Opals, and Jaspers, you can take home a piece of Idaho with you. We also carry over twenty American Artisans in both gold and sterling silver with every piece hand selected by us for its beauty, quality, value, and style. This gives us a broad array of looks from some of the best designers in America.

We also offer full in-house custom design for that truly one-of-a-kind piece. No detail is too small—if you can dream it, we can make it. Very competitive pricing on diamonds, a broad selection of Sapphire, Emerald, and Rubies, plus some rare and exotic gems such and Tanzanite and Blue Zircon. We pride ourselves on outstanding service, excellent value, and gorgeous style. We carry what we love…we hope you will love it too!


Meet Our Fabulous Staff


Ashley Hughes 

Ashley Hughes  grew up in Cambridge, Idaho where her parents own and operate a whitewater rafting company. She has lived in McCall for the past six years and enjoys many of the recreational activities that our area has to offer including: rafting, hiking, skiing, hot-springing and searching for huckleberries and morel mushrooms. She enjoys spending time with her fiancé Mark, friends and her furry dog, Hendrix. Ashley also works as a licensed professional counselor within our community. She is a life-long jewelry lover, so working at McCall Jewelry Company is a dream come true! Some of her favorite gems include: Rustic & Rose Diamonds, Zircon, Tahitian Pearls and Bruneau Jasper. Ashley loves many of the American Designers that we carry in the store.  Some of her favorites include: Megan Thorne, Dorian & Rose, Barbara Heinrich and Rebecca Overmann.  Often referring to jewelry as the “forever-flower” she believes jewelry is a perfect gift for any occasion! Ashley loves living in our small community and enjoys meeting new clients.



Colleen Fein 

Colleen Fein was born and raised in Oregon before moving to Idaho in the late 1980’s. In 2001, she met the man of her dreams, Mike, and they married shortly thereafter. Although Colleen has only worked at McCall Jewelry Company for a short time she has already established her favorite designers. She loves the elegant style of Barbara Heinrich and the creative use of rustic diamonds in Rebecca Overmann’s collection. If diamonds are a girl’s best friend, she’s in great company!

In her free time she enjoys being down at the lake jet skiing or relaxing on the dock with friends. Colleen loves exploring and sharing fine wines of the Pacific Northwest with friends and family. In the fall, Colleen loves taking in college football as much as possible, her favorite team? Boise State!


Charities & Organization We Love and Support

The McCall Rotary Club, Payette Lakes Progressive Club, McCall Improvement Committee,  McCall Chamber of Commerce, McPaws Animal Shelter, Shepard’s Home, The McCall College, The Little Ski Hill, Pink on the Rink, Kit Worthington Foundation For The Arts, McCall’s Senior Center, Snowdon Wildlife Sanctuary, McCall Snowmobile Club “Adopt a Trail”.

At McCall Jewelry Company we offer a wide variety of services including:

Please call or stop in for other repair work. Repairs have an approximate one to two week turnaround time.

Rush jobs are available for an additional charge.

We Buy Gold & Diamonds

Bring in your single earrings, broken chains, old settings, black hills gold, dental fillings (without teeth!) or any unwanted gold for CASH. All transactions are written out clearly so you will understand how much your gold is worth and how much money you will be receiving.